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tammy shell

 

The Fine Type

type experiments

The marriage of type and image may emit an

aroma, sweet and toxic. How can I create type

with complex, resonating meaning and house

it in an environment with supporting [or blatantly

contradicting] connotations? (This project marked

a defining moment for my work.)

 

Poor Lydia should not have taken that call.

I imagine the second photograph converted

to a billboard, Barbara Kruger style.

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promotional material / typography

branding / typography

branding / typography

visual advocacy

icon creation

color study

visual advocacy

motion + narrative

photography / motion

branding / typography

promotional material / typography

promotional material / typography

type experiments

branding / typography