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tammy shell

 

A Modern Night

promotional material / photography

Modern dance is an emotion laden pursuit.

I photographed a dress rehearsal and fell in

love with the motion expressed by this dancer.

 

The grid-embracing type is an homage to high "modernism" in graphic design.

This was the initial poster I created for City in

Motion in 2010. My favorite Basel trained

typography teacher, Michael Eppelheimer,

passed on his experiences and love for rational

type. Prior to this teacher, I typically squinted

and tilted my head whenever someone

proclaimed a type geek status.

After completing the printed materials, I was

overjoyed to create a simple, 30 second,

animated Flash advertisement. (storyboard right)

 

Jane enters the sequence in her sultry pose.

A male dancer leaps to wipe text on the page.

Drama I imagined rumbling within the poster

could finally materialize.

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promotional material / typography

branding / typography

branding / typography

visual advocacy

icon creation

color study

visual advocacy

motion + narrative

photography / motion

branding / typography

promotional material / typography

promotional material / typography

type experiments

branding / typography