prev

next

/

e

tammy shell

 

High Octane Design

motion piece for KCAI design show

To me design is a visceral experience. My partner,

Dustin Maberry and I presented the original concept

for the Senior Design show at my school. Since

motion has lately been calling me, I created this

high energy ad that projected at the opening.

 

Stopmotion, video clips of my free spirited class-

mates, digital animation, combined with exercise

and ninja photos—all demonstrate the labor and

love we believe design should emerge from.

 

(video stills followed by a preview)

The following is an exerpt of process. Our original concept revolved around "designing from a spirit of joy". I projected FREE DESIGN on the wall while my especially good-looking partner and I lept over it. We have bruises, but it was worth it.

Within the Lewis and Carroll expedition poster,

the binoculars are an indexical reference to an

expedition. Frabjous is a cryptic reference to the

combined word, fabulous and joyous, as spoken

by the mad hatter. Additionally, I tried to connote

movement through the skewed perspective. The

lines represent a sort of maze to symbolize the

quest and non-linear story the dancers will tell.

Also, the word "expedition" is feeling antsy and

ready to move on.

resume

pdf portfolio

my dog

who me

photo

graphy

graphic

design

portfolio

+

=

y

u

m

hello@tammyshell.com

category

{

}

promotional material / typography

branding / typography

branding / typography

visual advocacy

icon creation

color study

visual advocacy

motion + narrative

photography / motion

branding / typography

promotional material / typography

promotional material / typography

type experiments

branding / typography