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tammy shell

 

Nice to meet you.

I am a recent transplant to NY.

During my time at the Kansas City Art Institute,

I have experienced a severe transformation within

my work and within myself. The design department

emphasizes trimming graphic fluff — "Avoid the

arbitrary" is the unspoken mantra. I now see type,

image and color as communication tools rife with

narrative. Rhetorical tropes have been revealed

as the secret weapons of design. We did not bury

our faces in our computers, but rather began with

real materials and real world problems. A Visual

Advocacy class unveiled my new purpose in life—

to apply my talents to initiate change. I am

discovering the lethal potential of design.

The following is an exerpt of process. I stared at

a Munsell color tree for a long while to acquire

these scores. Ah, the odd fragrance of Color Aid.

 

Additionally, the mannequins were attempting

to seduce me.

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promotional material / typography

branding / typography

branding / typography

visual advocacy

icon creation

color study

visual advocacy

motion + narrative

photography / motion

branding / typography

promotional material / typography

promotional material / typography

type experiments

branding / typography