portfolio
resume
me
/
/
e
tammy shell
Nice to meet you.
I am a recent transplant to NY.
During my time at the Kansas City Art Institute,
I have experienced a severe transformation within
my work and within myself. The design department
emphasizes trimming graphic fluff — "Avoid the
arbitrary" is the unspoken mantra. I now see type,
image and color as communication tools rife with
narrative. Rhetorical tropes have been revealed
as the secret weapons of design. We did not bury
our faces in our computers, but rather began with
real materials and real world problems. A Visual
Advocacy class unveiled my new purpose in life—
to apply my talents to initiate change. I am
discovering the lethal potential of design.
The following is an exerpt of process. I stared at
a Munsell color tree for a long while to acquire
these scores. Ah, the odd fragrance of Color Aid.
Additionally, the mannequins were attempting
to seduce me.
resume
pdf portfolio
my dog
who me
photo
graphy
graphic
design
portfolio
+
y
u
m
hello@tammyshell.com
category
{
}
promotional material / typography
branding / typography
branding / typography
visual advocacy
icon creation
color study
visual advocacy
motion + narrative
branding / typography
promotional material / typography
promotional material / typography
type experiments
branding / typography